Popularity and Innovation at Its Best
Clothing are basic items worn around the human body. In most cases, clothing is composed of textiles or other synthetic materials, but over the years it’s also included clothing made out of animal skin and other coarse sheets of various materials and even natural products discovered in the surroundings. The primary purpose of clothing is to keep our bodies warm or cool during cold weather and to provide a sense of style.
Clothes are categorized into three basic categories: formal, semi-formal and casual. Formal clothing should be appropriate for occasions in which the clothes need to be elegant, stylish and well-fitting. Formal attire includes pants, jackets, outerwear, dresses, tuxedos, lingerie and suits. Semi-formal clothing, on the other hand, consists of jeans, skirts, blouses and tee shirts. Casual clothing on the other hand consists of shirts, shorts, sweatpants, jackets and sweatpants.
Before we get too far, let us clarify what exactly clothing means. Clothing can mean the complete outfit of a human being, which may include footwear, outer wear, head covering, footwear, accessories, swimwear and the like. Clothing, then, is an ensemble of clothes that make up a human body. Clothing assists in defining the physical appearance and in communicating the message to the onlookers about the wearer’s personality, values, beliefs and the like.
Clothing also has a social role to play in human interaction. Human beings live in a community of relationships, so much so that clothing becomes a very important social tool. Clothing helps us express ourselves socially by choosing the type of clothing that we wear, how we wear it, where we wear it, how long we wear it and what we pair it with. Clothing can be influenced by culture, family tradition and personal taste. Thus, fashion has a considerable impact on women’s clothing.
Women have always had a greater role in the clothing industry than men; they are the group of consumers who purchase most of the clothing items. However, as on date women have occupied a higher place in the industrial structure of the economy, they now hold a greater share of sales. Women’s clothing has gained in popularity among many other segments of the economy because they are considered to be essential items for day to day use. The reasons for this are many but they all come down to one fact: women are more comfortable wearing clothing that fits them perfectly. Wearing tight-fitting clothes on hot summer days can cause sweating, break out of chafing or blisters and make it difficult for women to move around freely. On the other hand, loose-fitting clothes can make them feel uncomfortable and restrict their movements.
Clothing is also socially acceptable as there are a variety of stylish clothes available for women that would not look out of place in any crowd. In fact, clothing can easily lend color to one’s personality and makes them look beautiful and elegant. Women today want to look presentable whether they are attending social functions or going to work. They want to look good in front of their colleagues or family members.
To accommodate this need for women, the clothing industry has introduced many varieties of women’s clothing. There are so many clothes available for women today, that one can never get bored of the various options available. The variety of women’s clothing has led to the emergence of many clothing brands. However, there are certain brands that have carved a niche for themselves in the clothing industry and are highly popular among women.
Some of these names are Calvin Klein, D&G, Dolce & Gabbana, Gucci, International Women’swears, Kate Spade, Nike Women’s Slippers, Prada, Ralph Lauren, and Vera Bradley. These are just some of the well known brand names for women’s clothing items. One of the most popular brands that caters to the needs of all kinds of women are Juicy Couture. The range of clothing items from this brand is simply mind boggling.